Takara is perhaps best known for producing the transforming Diaclone and Microman’s Micro Change toylines, which were collectively re-branded as “Transformers” for the western market by Hasbro in 1984. Takara is also the originator of the hit toylines Battle Beasts (BeastFormers in Japan), E-kara karaoke microphone, Battle B-Daman and Beyblade (toy), all of which were sold or distributed internationally by Hasbro. Takara continues to sell Microman ? the basis for the popular toyline “Micronauts” ? which was first sold internationally by the now-defunct Mego in the 1970s, and Choro-Q, a mini pullback car, production of which has been running since 1978 and which has often been marketed in Western countries as Penny Racers.