Nelsonic Industries is the name of an electronics manufacturing and development company that operated from Long Island City, Queens (New York City) in the early 1980s and throughout the 1990s when it was acquired by the watch-manufacturer, M.Z. Berger. Nelsonic produced numerous toy-themed wrist-watches during their existence, often targeting younger audiences with likenesses of characters from popular franchises such as Barbie, the Ghostbusters, Mario, and Dizzy Devil. Nelsonic became notable during the early mid-1980s for being the first electronics company in the United States to produce game-watches (multi-purpose electronic devices capable of functioning as both a time-piece and as a typically electronic game). For a period subsequent to its purchase by M.Z. Berger, Nelsonic operated as a subsidiary division of its parent company and game-watches were produced that bore the Nelsonic mark. This practice ended as M.Z. Berger shifted focus to more traditional and higher-end timepieces. Today the original Nelsonic Game Watch line has entered the secondary market and individual Game Watches have become highly sought-after collectibles that often fetch high prices on eBay and other online auction websites.
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